Centralize Series A raises $15 million for AI enterprise sales platform

Centralize Series A funding has brought in $15 million for an AI sales software startup that wants to help enterprise teams track who actually matters inside a customer account. For retail investors watching private AI software, the deal points to continued venture appetite for tools that promise to make sales teams more efficient.

The San Francisco-based company said the round was led by New Enterprise Associates. Participants included Salesforce Ventures, Y Combinator, 20 Sales, Ritual Capital, Adverb Ventures and angel investors including Slack co-founder Stewart Butterfield and Metronome founder and CEO Scott Woody.

Centralize has now raised $19 million since it was founded in 2023, including an earlier $4 million seed round led by Salesforce Ventures, according to the company.

What is Centralize?

Centralize builds software for enterprise sales, which means selling large contracts to companies where several people may influence or approve a deal. The company describes the product as a “deal GPS” for revenue teams, using automated organization charts and AI to show who is involved in an account, who is missing and what changed.

Co-founder and CEO Rachit Kataria told Crunchbase News that the idea came after a large customer account at a previous startup nearly churned. His engineering team spent two weeks building a requested fix, only to learn later that the person asking for it was a new decision-maker the company had not realized had entered the process.

Kataria said the company had missed that the prior contact had left and that responsibility for the account had shifted. He told Crunchbase News that the deal was at risk because the relationship mattered most and the team did not have a clear view of it.

How does Centralize use AI in sales?

Centralize says its platform pulls from first-party data, call recordings, email, calendars and web sources to keep account maps current. First-party data is information a company collects directly through its own customer interactions, rather than buying from an outside broker.

The product focuses on “multi-threading,” a sales term for building relationships with multiple stakeholders at a target company instead of relying on one contact. In large deals, those stakeholders can include procurement, legal teams, executives and the person who controls the budget.

Centralize’s AI assistant, called Centra, is designed to answer questions such as who owns a budget or how to approach a chief revenue officer, according to the company. Centralize also says the software can flag when a supporter leaves a company, when a new decision-maker appears or when engagement weakens on a key deal.

Who founded Centralize?

Kataria founded Centralize with CTO William Wang after the two met as engineering students at the University of Southern California. Kataria later worked on Facebook Shops at Meta, where the product scaled from zero to a quarter billion monthly active users in a year, according to Crunchbase News.

Wang built the first version of Slack Huddles alongside Slack executives Cal Henderson, Noah Weiss and Butterfield, and later led engineering and product teams at Slack, according to Crunchbase News.

Centralize was part of Y Combinator’s Winter 2024 batch and launched its primary product in December 2024. The company charges enterprise revenue teams based on accounts under management and offers unlimited seats, a structure meant to let account executives, sales development representatives and customer success managers work on the same account maps.

Why are investors backing it now?

Kataria told Crunchbase News that Centralize revenue has grown almost eightfold since last year, with momentum increasing in recent months. The company lists CoreWeave, Cognition, Decagon, Brex, Webflow, LangChain and MaintainX among its customers.

Hilarie Koplow-McAdams, a venture partner at NEA, said by email that the firm backed Centralize because it saw a founding team with a sharp view of how AI changes the daily work of enterprise sales. She also said buying committees have nearly doubled in size over the past decade, while much of the revenue software market was built around recording activity rather than helping teams manage committees.

Centralize is also introducing a free single-user tier, allowing individual account executives to create account maps before bringing the product to broader teams. Crunchbase data shows funding for AI startups tied to sales, marketing and customer relationship management has risen this year, with 2026 on pace to top last year’s total for the category.

This story draws on original reporting from Crunchbase News.