Ford Fathom price starts at $28,350 before destination charge

Ford’s Fathom price will start at $28,350, giving the automaker’s coming midsize electric pickup a base MSRP below its long-standing $30,000 target. For shoppers, the headline price does not include the stated destination and delivery charge: Ford’s minimum listed price rises to $29,945 after that $1,595 fee, according to TechCrunch.

The Fathom is due to reach customers in fall 2027. Ford plans to show the full vehicle and begin taking pre-orders in early 2027, TechCrunch reported. The company has not yet disclosed a driving-range figure.

Does the Ford Fathom price include destination charges?

No. The $28,350 figure is the manufacturer’s suggested retail price, or MSRP, for the entry Fathom. The $1,595 destination and delivery charge brings the minimum listed price to $29,945. That entry price applies to a version with a standard-range lithium iron phosphate, or LFP, battery pack.

LFP batteries use a chemistry that Ford has described as cobalt-free and nickel-free. Ford previously said its new platform’s prismatic LFP battery pack will also form part of the vehicle’s structure and floor. The company has yet to publish the Fathom’s EPA-estimated range, battery sizes or charging times.

What Ford has confirmed about the Fathom

The pickup will be the first model on Ford’s Universal EV Platform and is scheduled for production in Louisville, Kentucky. Ford introduced that platform in 2025 alongside a plan for an electric midsize truck arriving in 2027 at about $30,000.

Ford says the Fathom will have five seats and more interior room than a Toyota RAV4. The announced equipment list includes a large high-resolution touchscreen, a digital car key, Apple CarPlay, Android Auto and bidirectional-power capability. Every Fathom will be BlueCruise-capable, meaning it will include the technology needed for Ford’s advanced driver-assistance system.

Ford also said the truck will use its new production approach for the Universal EV Platform. In its 2025 announcement, the company said the architecture would use 20% fewer parts, 25% fewer fasteners and 40% fewer workstations than a typical vehicle. Those are Ford’s production-efficiency claims, rather than independently verified results.

What remains unknown

Ford has not released the truck’s range. The company has also not supplied battery-size or charging-time details. The full reveal next year should provide a clearer picture of the Fathom beyond its base price, planned equipment and production strategy.

This story draws on original reporting from TechCrunch.