Midjourney Co-Star acquisition expands AI lab into astrology apps
Bloomberg reported that Midjourney bought Co-Star, adding a consumer astrology app with about 4.3 million monthly active users.
By Jordan Bell · Startups & Deals Reporter
· 3 min read
The Midjourney Co-Star acquisition gives the AI lab a consumer app far outside its best-known lane of image and video generation. Bloomberg reported that Midjourney has bought Co-Star, the social astrology app, with financial terms not disclosed.
For everyday investors watching the AI sector, the deal is another sign that prominent AI companies are testing how their models and teams can turn into consumer products. The lack of a disclosed purchase price means there is no clear read on valuation, but the strategic direction is easier to see: Midjourney is adding app-building talent and a product with an existing user base.
Co-Star reportedly has about 4.3 million monthly active users, according to TechCrunch. The app is built around astrological birth charts, which map a person’s astrological profile based on birth details, and lets users share those charts with friends inside the app.
Co-Star also uses a mix of artificial intelligence and human writing to produce horoscopes, compatibility readings and other guidance tied to a user’s astrological information, TechCrunch reported. In plain terms, that makes it a personalized content app: users provide profile data, and the product turns that data into recurring, shareable readings.
Why did Midjourney buy Co-Star?
Midjourney has not disclosed detailed reasons for the acquisition, and Bloomberg reported no deal terms. The clearest confirmed takeaway is that Co-Star’s team is joining Midjourney, giving the AI lab employees with experience running a consumer social app.
That could matter because Midjourney is still closely associated with the Discord server where users create AI-generated images and video. TechCrunch reported that Midjourney does not currently have a standalone app, even as its tools have become widely recognized among users of generative AI.
Generative AI is software that creates new content, such as images, video or text, from prompts or other inputs. Midjourney became known for that kind of output, while Co-Star applies AI in a different way: producing personalized written readings around astrology and relationships.
The acquisition also fits a broader pattern of Midjourney looking beyond its original image-generation identity. TechCrunch noted that the company has been working on a medical arm and a spa, which puts Co-Star into a wider set of experiments rather than a single-product expansion.
What happens to Co-Star’s team?
Co-Star’s staff of about two dozen employees has moved to Midjourney as part of the deal, TechCrunch reported. That gives Midjourney a group that has already worked on mobile-style consumer engagement, social sharing and personalized content.
For market watchers, the deal is less about immediate financial impact and more about product direction. Midjourney is adding a consumer app and a team from outside core AI image generation, while the price and any detailed integration plans remain undisclosed.
This story draws on original reporting from TechCrunch.
