Apple Amazon stock today: Amazon jumps 12% as Apple drops 7%

Apple Amazon stock today moved in opposite directions after the companies’ June-quarter earnings reports, according to CNBC. Amazon shares were up 12% in premarket trading Friday, while Apple shares were down 7%.

The split reaction puts two of the market’s biggest tech names on very different paths before the regular session opens. CNBC framed the move as investors responding differently to the companies’ earnings and sorting through which large tech companies are better positioned around artificial intelligence.

CNBC’s quote data showed Apple down 7.36% after hours and Amazon up 12.25% after hours. The report also said Amazon was 12% higher in premarket trading and Apple was 7% lower.

Why did Apple and Amazon stocks move after earnings?

CNBC reported that investors reacted sharply differently to the companies’ June-quarter earnings reports. The report did not provide the specific earnings figures, guidance details, or management commentary behind the moves.

Earnings reports matter because they give investors fresh data on revenue, profit and company outlook. When a stock rises after earnings, it usually means investors found something in the report or commentary better than expected. When a stock falls, it can mean the results, outlook or expectations around the business disappointed the market.

In this case, the immediate market reaction favored Amazon and punished Apple, based on CNBC’s premarket figures. Premarket trading happens before the regular U.S. stock market session begins, so prices can still change once more buyers and sellers enter during normal trading hours.

The AI angle is part of the broader market backdrop for large technology companies. Investors have been closely watching which companies can turn artificial intelligence spending and products into stronger growth. CNBC described Friday’s reaction as investors picking perceived AI winners after earnings, though it did not detail which parts of Amazon’s or Apple’s reports drove that view.

For everyday investors, the key fact is the size of the gap: Amazon was indicated sharply higher, while Apple was indicated sharply lower, even though both moves followed the same earnings window. That kind of divergence shows how company-specific results can outweigh the broader tech narrative, at least in the first market reaction.

The moves were reported as a breaking news update by CNBC, which said readers should check back for more. Without the companies’ full reported numbers or executive comments included in CNBC’s initial update, the confirmed takeaway is limited to the market reaction: Amazon surged in premarket trading, and Apple sold off after their June-quarter earnings reports.

This story draws on original reporting from CNBC.